Note that top-level domains are considered the gold standard when choosing a domain name. Not only do TLDs look more professional and credible, but they also tend to be favored by search engines, which helps a website rank higher in Google. We have now covered Domain-Driven Design tools to understand a company`s operations. As you have seen, it all starts with the field of activity – the field in which the company operates and the service it provides to its customers. Whenever we come across any type of business website, we notice sections such as general information, mission, purpose and values, services, contact details, sometimes a blog and also areas of activity. In other words, we call them domains, which are specific domains for business-oriented solutions. In this chapter, you will learn the concepts of domain-oriented design to analyze a company`s activities: the field of business; main, support and generic sub-areas; and subject matter experts. A field of activity defines the entire field of activity of the company. In general, this is the service that the company provides to its customers.
For example, you can avoid this by backing up these top-level domains (e.B.com, .net, or a localized TLD like .co.uk) all at once if you want to secure your company`s domain name for the first time. The most striking difference between the core subdomains and the supporting subdomains is the complexity of the business logic. Subdomain support is easy. Their business logic is similar to data entry screens and extract, transform, and load (ETL) operations. i.e. the so-called CRUD interfaces (create, read, update and delete). It`s easy to register a domain name, and you can do it in just three steps. First, choose where you want to get your domain from. This can be done directly with a domain name registrar or for free through your web hosting provider. Next, create a list of desired domain names. Next, find out which of your desired domain names are available. After finding an interesting one, complete the registration.
A domain typically consists of two parts: the second-level domain and the top-level domain. When read from left to right, these parts decrease in specificity. Generic subdomains are difficult but already solved problems. It is more cost-effective to purchase a standard product or introduce an open source solution than to invest time and effort in implementing a generic subdomain in-house. A business domain name is like online real estate. This is where your brand does business, drives potential customers to buy your products and services, and builds your expertise and authority. You`ve also learned the different building blocks needed to succeed in an industry, including: In this article, we`ll cover everything you need to know about these requirements so you can proceed with the process of building a website for your business. You can skip to one of the following sections: For each of these areas, we offer solutions that help manage, optimize, develop and implement innovative business solutions, as well as meet the needs of existing clients and attract new ones. What many businesses only realize after purchasing a domain name through a domain name registrar is that they often get a free domain name through their web hosting plan or site builder plan. Before you buy a domain name separately, check if your web hosting or site building plan includes a free domain name.
A subdomain is a domain that is part of a larger domain and appears before the root domain name (for example, blog.hubspot.com). Because a subdomain appears to the left of the LTC, it is also called a third-level domain (3LD). Your choice of domain name is important for search engine optimization (SEO), but probably not as much as you think. The expertise of subject matter experts may have different fields. Some subject matter experts have a detailed understanding of how the entire business unit works, while others specialize in specific sub-areas. In an online advertising agency, for example, experts in the field would be campaign managers, media buyers, analysts, and other business stakeholders. This is another area where trying to be too smart can get you in trouble. Again, you want your domain name to be easy to remember and type, and the best way to make sure of that is to keep it simple.
It specifies the type of entity under which your organization is registered on the Internet. For example, HubSpot`s top-level domain is “.com” because we are a trading company in the United States. If you`re creating a website for your business, consider buying a domain that reflects your business name. This makes it easier for people to find your website without having to spend a lot of time searching for it on Google. For example, hubspot`s second-level domain is .com “hubspot”. It is important to note that the main sub-areas are not necessarily technical. Not all business problems are solved by algorithms or other technical solutions. A company`s competitive advantage can result from different strategies. In the vast majority of cases, you should avoid hyphens and numbers in domain names. Some of the biggest goals of your domain name are for customers to be easy to remember and type quickly. An easy-to-implement main subdomain can only provide a short-lived competitive advantage. Therefore, the main sub-domains are naturally complex.
There should be high barriers to entry for a company`s core activities; It should be difficult for competitors to copy or imitate the company`s solution. Using the same example of main street plumbing, suppose the primary domain name is highstreetplumbing.com. However, since you purchased highstreetplumbing.co.uk and highstreetplumbing.net, you have the option to park these websites, which means linking them all to the IP address of your company`s website. If you try to capitalize on a spelling mistake in a domain name, you may miss the people who spell it correctly, and that could be a big portion of your audience. In general, it is best to avoid complex or misspelled domain names. A domain name that matches or resembles your business name can help you establish a consistent online brand identity. For example, a visitor moving from your website`s homepage to the knowledge base blog will notice that the primary domain name remains consistent, as do other elements such as color palette and typography. For example, if you`re building a solution for a company`s ERP, you can create higher-level departments in your overall system as follows: Keep your corporate brand – or your personal brand if you`re self-employed – consistent across all your content, platforms, and marketing items when choosing a domain name. Make sure your domain name matches the branding you use on social media for your business. With the example above, here are two main options: From a technical point of view, maintainability and evolution of business logic is of great importance. Therefore, the main sub-areas require the implementation of the most advanced engineering techniques. The experts in the field are neither the analysts who gather the requirements, nor the engineers who design the system.
Experts in the field represent the company. These are the people who identified the business problem in the first place, and all business knowledge comes from the subject matter experts. Systems analysts and engineers transform their mental models of the business domain into software requirements and source code. The top-level domain is the extension or part of your domain that comes after your second-level domain. Domain of activity refers to the actual aspects of your solution (e.g. healthcare, aviation, finance, military, retail, etc.). The field of activity informs you about your requirements and the acceptance criteria of the system; This may indicate a form of very high level segregation for different areas. Domain-driven design distinguishes three types of subdomains: primary, generic, and supportive. Let`s see how they differ from a business strategy perspective.
You can never go wrong with a .com domain extension. Try to get a domain name that maintains the consistency of your company`s brand and also has a .com extension. If your domain is easy to remember, visitors can simply type it into their search bar. This can lead to more direct traffic to your website.